About Me

My name is Abigail Lafferty, and I am the Marketing & Special Events Manager at Rapids Waterpark, South Florida's largest waterpark. In my role, I help execute the park's marketing strategy by managing digital marketing initiatives, social media, email campaigns, website content, public relations, special events, and brand partnerships. I create seasonal marketing campaigns, coordinate community outreach, support large-scale events, and develop engaging content that enhances the guest experience and strengthens the Rapids Waterpark brand.

Prior to joining Rapids Waterpark, I worked in public relations as a Publicist at Pantelides PR & Consulting, where I developed strategic media campaigns, crafted compelling stories, and secured press coverage for brands, events, and community initiatives throughout South Florida.

Before transitioning into marketing and public relations, I built my career in journalism, most recently serving as a Digital Content Producer at FOX 35 Orlando. There, I covered breaking news, wrote SEO-focused digital articles, managed social media platforms, edited video, and produced live streaming content. My newsroom experience gives me a strong understanding of how media organizations operate and how to tell stories that resonate with both audiences and the press.

I graduated from the University of Central Florida's Nicholson School of Communication with a Bachelor of Arts in Broadcast Journalism and a minor in Event Management and Marketing.

Creativity, strategy, and storytelling are at the core of everything I do. Whether I'm developing marketing campaigns, organizing special events, building brand awareness, or securing media coverage, I'm passionate about creating meaningful connections through communications. I bring a strong work ethic, attention to detail, and a results-driven mindset to every project, and I'm always looking for new opportunities to grow as a communications and marketing professional.